Riton Optics Partners with GoWild as Digital Advertising Options Tighten for Firearms Companies
Like many firearms-related companies, Riton Optics has
experienced its share of blocked advertising efforts from mainstream digital advertising
platforms. As the company diversifies its efforts and looks for new ways to reach firearms
enthusiasts, it’s chosen to partner with social media and activity tracking app, GoWild.
“Beyond simply allowing firearms and gun accessory companies to advertise, GoWild offered
Riton Optics some marketing tactics we haven’t seen elsewhere,” said Calley Carpenter,
Director of Marketing. “We’ll be able to reach tens of thousands of active hunters and firearms
enthusiasts, and we’re excited to see what evolves for the two brands as we both evolve our
young companies.”
Riton Optics was founded in Arizona in 2013 by a Law Enforcement and Military Veteran, Brady
Speth, and his wife, Carrie Speth. The Veteran and family-owned business focuses on bringing
quality and affordability to the optics industry. GoWild’s capabilities in niche, data-driven
marketing was at the core of the appeal for the research-focused Riton team.
“We created GoWild because, as hunters and firearms enthusiasts ourselves, we saw
passionate and misunderstood people being rejected from mainstream social platforms and
realized that wasn’t going to slow down,” said GoWild Cofounder, CEO, Brad Luttrell. “What
started as bullying of individuals has turned into a barricade for an entire industry. We’re excited
to show Riton Optics that we’re not just a welcoming app for this community, we can deliver
more targeted conversions and richer analytics.”
Riton Optics will utilize GoWild’s platform for marketing and analytics for the remainder of
2019.
About Riton Optics
Riton is the only Law Enforcement and Military Veteran-Owned optics company in the world,
founded on the premise that customers should be able to buy quality optics and have the
industry’s best service at every price point. Riton is passionate about offering high quality optics
at the industry’s most competitive prices, and always putting the customer first. Every Riton
optic goes through a rigorous dual inspection process in Tucson and is backed by the Riton
Promise Warranty which includes rapid product replacement on all returns. For more
information on Riton and to SEE THE DIFFERENCE, visit ritonoptics.com.
About GoWild
GoWild is an activity-based social platform for outdoor enthusiasts. The app is free and
available for Android, iOS and Garmin, and at downloadgowild.com. GoWild has worked with
brands like Garmin, Dead Down Wind, First Lite, Outdoor Access and National Wild Turkey
Federation.
