– Firearm advertising on facebook:
So, Facebook just updated their polices again regarding firearm groups/ pages and pretty much all content that’s firearm-related. With this new “update”, FB went on another banning spree and from what we know so far, 50+ firearm groups have been deleted without warning or a chance for appeal. This is nothing new if you’ve been on FB as a pro 2nd supporter or ran your own firearm groups. However, this does beg the age-long question: What Exactly are Facebook’s Policies on Firearms? We know that Facebook doesn’t allow the buying, selling and trading of firearms HOWEVER, to what extend does this rule apply to? Most Facebook firearm groups now does nothing but post and share images/ blogs related to firearms for the purpose of creating CONTENT, and those are the exact kind of groups that got deleted. In this blog, we want to share our experience with Facebook as Auction Armory and hopefully enlighten everyone to the truth behind Facebook’s gun policy.
Spoiler: It’s not about the policies.
We’ve been working with an insider in the Facebook’s advertising department; the purpose of the department is to review ad promotions on FB and to either approve or deny the promotions. If you ever tried to run an ad promotion on FB with anything that’s even remotely related to firearms by the farthest stretch, I guarantee that your promotion was denied. Their reason: This COULD lead to the sale of firearms, therefore you can’t promote it. Now, this is where things can get a bit muddy, and a lot of times you can catch FB’s INCONSISTENCY with their gun policies; it’s almost like they’re just making stuff up as they go along.
I think Auction Armory was one of the very few firearm-related companies that was able to run a few successful FB ad promotions and this is how we did it.
1. We setup our Auction Armory FB page to EXACTLY how FB want a firearm page to setup; we even had our insider who’s working in the advertising department walk us through step-by-step.
2. Sorry, but just by simply setting up your page according to FB’s rules doesn’t actually mean anything. You can literally follow their rules down to every single detail and it still won’t matter. Your promotion still won’t be approved and your page/ group still risks deletion.
3. The real reason that we were able to run our promotions was because we had help from the insider. This person handled our account and personally approved those promotions for us WITHOUT notifying the supervisors. Why? Because this person was a fan of the 2nd amendment and yes what this person did is against FB’s “policies” but approved our promotions anyway because we did follow the policies.
We ran two ad campaigns and within 2 weeks the campaign was taken down because it got reported over 5,000 times in the span of two weeks. The campaign was only shown to people with specific interests (like…guns…) so how could the campaign get so many reports? We have a few theories but more likely than not it’s from jealous competitors, people in general who’s not used to seeing this kind of promotion because there’s never been any that got approved OR FB was lying to us about the number of reports.
We were able to get the campaign back up and running but it got taken down again because it got another 5,000+ reports. We tried to get the campaign to run again and finish the duration but that’s when shit hit the fan.
The supervisor of the advertising department found out that our insider has been helping us. Immediately after, all of our active and non-active campaigns were denied and our FB page was flagged. What followed was the spree that removed 50+ firearm groups. Explanation? FB “updated their gun policy”.
Another unpredictable event happened in the advertising department. Apparently 4 employees quit (Not fired, quit) the department because of this new “update”. Do you think they’re supporters of the 2nd amendment? Yes, absolutely. They were the people like our insider who were approving firearm-related promotions that followed the policies. While we don’t know the exact reason for them quitting, I think it’s fair to deduce that they were fed up with the inconsistency of FB’s policies or to be more frank, they were fed up with FB’s bulls**t.
Do you see what’s happening now? FB is on a mission to get rid of all firearm-related content, whether it’s groups, pages or even your personal profile; no one is safe and no one will be exempt. While not all people working at FB are “libtards”, the ones that support the 2nd are powerless because there’s nothing that they can do to help, they can only try to help.
If you’re still running a firearm group on FB or know someone that is, please keep in mind that your group WILL be deleted, it’s just a matter of when and when it hits you, you will be powerless to do anything against it like the rest of us. So my question to you is: Why are you still on/using Facebook? It doesn’t matter how big your group is, even if it’s got hundred and thousands of members, it will be gone in a second. Rather than keep doing the same thing and knowing the result, why not try something different?
This is one of the main reasons that we created Auction Armory. We created our own Social Network Dedicated to Firearms. We’re everything that FB isn’t. We believe that your right to the 2nd should never be infringed upon, whether in real life or online. You want to buy, sell and trade firearms legally? We got you. You want to create groups for anything firearm-related? We got you. You want to promote your store and products? We got you. You want to connect with gun-lovers from around the country? We got you! We provide all of our services 100% free except advertising, which will be our only source of income.
In the light of this new FB “policy update”, I urge all you group admins/ members to stop wasting time with FB and check us out. We’re still a fairly new network but growing at a remarkable rate. Our mission is simple: To create a firearm social network. To become the Largest Firearm Social Network. We want to help everyone in the firearm community and industry.
With that, I want to thank you for your time and please don’t hesitate to reach out to us if you have any kind of questions.
P.S. I won’t be surprised if FB deletes our FB page because of this, but this is something very important that we, Auction Armory must share with everyone.
Side note, want to read more about the advertising policies for firearms on facebook.
Stay Strapped and God Bless.